America screams "DUH!"

Word comes today from MSNBC that the United States is now officially in a recession and has been since December 2007. America (or me anyway) wants to scream back DUH!

As I've been saying all year (read My Great Depression about Delusions of Grandeur and Another Great Depression), America has been greatly depressed - not even recessed! - all year. Finally the numbers prove what we've all known for a while: our economy just sucks.

However, despite all the dreariness, there is a bit of good news:

• This weekend, I spent only $24 to fill up my Beetle. This is a damn sight better than the almost $50 I was spending weekly a few months ago.
  
  
• People went shopping this weekend and spent $25 more this year than last, although I'm sure profits are significantly less. Retailers simply slashed prices. On Black Friday, I spent my morning at Office Depot so I could buy a fabulous HP printer for only $25. Five years ago, I bought a fancy HP color printer and spent nearly $500. Now an even-better printer cost me just 5 percent of the original purchase price. Woo hoo! (But what is ridiculous is that HP charges $35 for just one of the four print cartridges needed to run my printer. We know where HP is making its money - and it ain't in hardware.)
  
  
• My business is busy. I've closed several new clients in the past couple of months - something I feared wouldn't happen in the downturn. But smart business owners recognize that they must spend marketing dollars when times get bad rather than doing what the less informed do: slash marketing budgets. I am grateful for the new business and pray that it lasts.

The stock market is down today by over 650 points, but I'm immune to its fluctuations. We're living in an amusement park (that's not very amusing) with a huge roller coaster. It goes up, it comes down. Whatever. Go find throw a softball at the milk bottles or have the barker guess your weight or buy some cotton candy. Watching that damn roller coaster will make you nauseous.

I'm sure the market tanked today with the official word that we're in recession, but let me say it again: DUH. This isn't remotely news. It's just the angst we live with every day.