A dire warning for materialistic women

I just DESPISE those holiday Lexus commercials in which the husband gives the wife the keys to her dream car and then everyone lives happily ever after. Mega blech! (Maybe I hate these ads because I've paid for every penny of every car I've ever owned. I apparently have bad karma in the rich-man-buys-chick-a-fancy-new-automobile department.)

Given this predilection, you'll understand why I love the following video. One of my aunts thinks it's a riot and the other thinks its sexist - and they are both right. Watch.

Impeccably timed, this faux commercial rings true as everyone reconsiders their own accumulated excesses. This video points out what we all know to be true: it is best to appreciate what we have and to always remember what's really important in life.

Living Large

I saw this "Living Large" graphic recently in a magazine (Better Homes & Garden? House Beautiful? Don't remember.) I was struck by how much has changed during my time on the planet - and I'm not talking about the Cold War, global warming, or Richard Simmons either.

Very little has gotten smaller - including ourselves. In 1950, most women wore a size 12; most American women now sport size 16s. (The real question is: why do manufacturers persist in making so many more clothes for skinny chicks if most American women are plus-size?)

After all these years of upsizing, one trend to watch is downsizing. Not just in terms of baby boomers dealing with empty nests, but the reduction of everything we've been overdoing for the past several decades. It will be interesting to do a comparison 50 years from now to see if plate and home sizes have retracted. If our bodies continue to grow, wouldn't you bet that acre-sized bath towels will be all the rage?

Use this posting as a reminder that your marketing and your messaging need to evolve as the world changes. What was right yesterday might not be right for today. As an example, after September 11, the world - and every conceivable product - was adorned in American flags. Now red, white, and blue comes off very gray - especially here in Washington. People aren't less patriotic; they just don't wear the Grand Ole Flag on everything they own anymore. It's a good thing. Let's let the flag wear the flag.

Speaking of living large, I wish you larger-than-life holidays, ones you will remember (in a good way!) forever. Merry whatever! Enjoy.