Case Study: Absolute Pressure Washers

Since 1989, Absolute Pressure Cleaning Equipment has provided a variety of high pressure cleaning equipment, accessories, cleaning detergents and supplies for professional industrial and commercial cleaning companies.

The BEFORE Website

The Problem

Absolute spent several years working with ineffective and unprofessional web design companies. The company's most recent website:

• Offered incredibly ineffective branding that made the company look like a provider of pressure washing services rather than a distributor of professional cleaning equipment
• Made the company indistinguishable from its competitors
• Relied on the look and feel of John Deere, the farm equipment company, further confusing potential customers

The AFTER Website

The Solution, by Julie & Company

After losing both time and money, Absolute hired Julie & Company to to build a compelling branding and web presence. Julie & Company:

• Created a new logo that rebranded Absolute and set it apart from its competition
• Focused on the company’s commitment to selling US-manufactured  products 
• Provided detailed pages that feature the company’s equipment, accessories, and detergents
• Added a branded shopping cart
• Delivered visually interesting experience for potential customers

The Client Says

Over the past four years, Absolute has worked with a number of web companies who just could not get the job done. Our owner is hard to please, but these companies did a terrible job, too.  Julie & Company, as per usual, did a spectacular job with the branding and website – our owner is 100 percent happy, which I hope you take as a HUGE compliment because it is.

- Shawn Mahaney

Contact Julie & Company to learn more about what we can do for your company. Call 301-330-9353 or info@julieandcompany.com.

New! PlateSafe Locks branding & website

Today I'm proud to announce the launch of our latest new branding and website, PlateSafe Locks, a new security device created by one of our favorite clients, Shawn Mahaney of RestoreATag. Shawn, literally the world's best antique license plate restorer, developed these U.S. patented, tamper-resistant locks to address the growing problem of license plate theft, which has risen by an astounding 36 percent in the United States.

PlateSafe Locks can be used on any vehicle, including antiques. They are also useful around the home, at work, or in any commercial application where items are secured by mounting screws or bolts.

PlateSafe Locks are sold online at www.platesafelocks.com and www.sears.com and will be available in other retail outlets soon.

Shawn has made RestoreATag such a tremendous success. I look forward to seeing his PlateSafe Locks in auto parts and home improvement stores across the country. 

Congratulations, Shawn, and thanks for your business!

New! Branding and web design for LeadYourPack.com

Is there anything I love more than dogs? No. I love dogs more than anything, especially my dog, Moose. He's the love of my life (and that doesn't take anything away from my boyfriend, btw).

When Dr. Susie Homire contacted me about branding and web design for her dog behavior consulting company, Lead Your Pack, I was delighted. Finally! A chance to work with dogs. Creating her logo and look and feel were truly an act of love. In fact, that was the goal: show that love of all canines is at the heart of Susie's work.

Frustrated and frightened dog owners come to Susie looking for strategies to relieve their dogs' aggression toward other people or dogs, fear, home destruction, and more. Susie works closely with the owners to develop the just-right solutions to their dogs' particular issues. She teaches them to lead their pack with confidence, love, and understanding, whether they have one dog or 10.

I was happy to sneak a pug in this design - it's not my pug, but it's the next best thing. And he's yawning no less - my dog spends a third of his life yawning, a third sleeping, and a third begging for food. Maybe I ought to call Susie Homire. :-)

If it's Tuesday, I must be worrying about money

Jesus God, the economy sucks. My highly successful and incredibly self-involved father says that it must just be my market because he's making money hand over fist. I'm sure not. This is the worst it's been since September 11. I'm a marketing-based graphic and web designer who owns Julie & Company, LLC. Here's the standard marketing blurb:

Founded in 1997, Julie & Company provides a comprehensive line of creative services. We specialize in developing effective logos and corporate branding, and have also developed over 250 websites for clients in a wide range of industries. Our services include brochure design, advertising, direct mail, project sheets, pocket folders, giveaways, product packaging, trade show booths, and more. If you need to promote your organization, Julie & Company can help.

Anyway, you can tell times are bad because:

• Lots of people now think they can be web designers and make a killing. I dated a shmoe last year who had never designed a thing in his life. He decided that he, too, could become rich if he only bought a web design franchise and a book about sales. God help the person who actually hires him because he doesn't know a thing.
  


• I get emails and phone calls multiple times a day asking if I hire freelance designers. Sorry, kids, I don't.
  


• I've been ripped off by two people who have failed to pay me after I did a small amount of work. We're not talking about a lot of money, but when you put the two of them together, it's almost $1000. I could use that $1000 about now.
  
  
• My brother was laid off a couple of weeks ago after working for 25 years at the same company. He thought he'd retire there but now he's on the street.
  

Scary times. I guess the bottom line is that I should take George Harrison's advice and recognize that all things must pass - including these bad economic times. I just know that if one more financial pundit questions whether we're in a recession, I'm going to go postal. This includes my financially astute father who insists that since he is making so much money, there must be something wrong with me.

Now it's time for an affirmation: I am rich, debt-free, and have more money than I'll ever need. Amen.