This morning, a client asked for me to look at the Accenture website. I was shocked by what I found: Tiger Woods (or his body double?), lost in the cacti, confused and trapped. Meanwhile, beneath this pathetic image, the company's Twitter scroll features this particularly harrowing phrase: Failure to learn from mistakes. The irony! During the week Tiger Woods is found out to be at best a sex addict, Accenture shows him literally lost in the weeds - and even worse - lost in Accenture's weeds.
Aghast, I continued to read the Twitter scroll and discovered another ironic message, especially given that I am writing about the company's marketing missteps this morning:
Just shut up and listen? You no longer control the conversation about your company.LOL! No kidding!
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