The most valuable lesson in any screenwriting writing class? Show, don't tell.
Same goes for advertising.
Why? Because we're visual beings for whom a "picture paints a thousand words" is genuinely true - and not just an old, sappy Bread song.
For your consideration, I present these three great poster ads from Israeli Goldstar Beer. I truly laughed out loud - I bet you get a smile from them, too. And they sure beat yet another tome about the biological and behavioral differences between women and men.
(Click on the images to see a larger version.)