From Steve Rubel's Micro Persuasion Blog:
There's a common misperception out there that all of the blogging, Twittering and Facebooking is being done by twenty and thirty-somethings. That, in fact, turns out not to be true. Baby Boomers (those born 1946-1964) are the fastest growing users of social networking sites and are also increasingly reading blogs too. Meanwhile, Gen Y interest in these services has plateaued. This all according to the latest Consumer Electronics Usage Survey from Accenture.
Read the full story
Monday, March 23, 2009
Social Networking Demographics: Boomers Jump In, Gen Y Plateaus
Labels:
baby boomers
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Facebook
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gen x
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gen Y
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generational marketing
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social networking
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Steve Rubel
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twitter
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