Wednesday, March 4, 2009

An unstimulating logo

From today's CapitalBeat:

Taking a Play From FDR, Obama Announces New Logo For Stimulus Projects

By Paul Sherman

Taking a play from the New Deal, President Obama announced on Tuesday that projects funded by the $787 billion stimulus plan will be marked with a special emblem (see logo on right from ABC News). "When you see them on projects that your tax dollars made possible, let it be a reminder that our government — your government — is doing its part to put the economy back on the road of recovery," said Obama during a speech before the Department of Transportation.

In 1933, the administration of Franklin D. Roosevelt passed the National Industrial Recovery Act (NRA) and created the blue eagle logo (see below) that became ubiquitous in shops throughout the country. The NRA aimed to set a floor for wages and prices. The Act was declared unconstitutional by the Supreme Court 1935.

My take? The new logo sucks. Here's why:
  • It looks clip art-y.

  • It's bland.

  • It's way too busy.

  • will never be able to be seen at small sizes.

  • Where are the stripes from the flag?

  • It looks like is for environmental and industrial causes - not for the thousands of people who are losing their homes, or for the greedy and irresponsible bankers who sucked up recovery money and gave themselves big bonuses.
I've never been that big a fan of Obama's logo either; it relies on a tired image of peace and prosperity as well as on the big O - which is always Oprah territory.

But the logo is truly just awful. If it were up to me, I'd grab that great art deco NRA eagle and run with it. Fast. Because that logo can fly.

1 comment :

Tree said...

I guess everyone has an opinion. I just don't see what these glaring drawbacks are - the first time I saw the logo I started to see if I could get it on a t-shirt or some decals. It's fresh, recognizable, and to-the-point. Let's see some licensed products now as another recovery revenue stream.